This is the new frontier of tourism for Italy vacations where “living the experience” requires an alternative approach to travel. We’re looking for new experiences and identities, original vacations that allow us to experiment, and to immerse ourselves in the experience.
We come home with a vivid memory of everything we felt, the hospitality we received, and the delicacies that we tasted.
In the current context – challenging and competitive – the promotion and re-branding of Molise cannot happen unless we break away from traditional business models.
With the tourism sector changing at a rapid pace, conventional marketing strategies within the niche of food and wine are no longer enough.
In order to create an ethical process of international development, we need a plan. Working together, we can bring creativity, originality, innovation and value to the project.
1. By breathing new life into a winning combination of touristic services, promoting Italian wine and food.
2. By supporting the creation of local brand identities and elite products to re-brand the region and enable targeted marketing.
3. By using original methods of communication and digital marketing to improve the experience of the user both online and offline.
4. By attracting public attention and catering to the needs of savvy yet demanding tourists – visitors who want to be protagonists and not only spectators.
Using integrated planning, brand positioning, networking and collaboration, I Viaggi dell’Origano will help you to enhance and promote your ideas, while respecting your unique identity.
• We’ll create original, experience-based offers for your visitors, transforming your destination into a touristic experience that is unique and exclusive.
• Together, we’ll revolutionize tourist services, focusing on the demand rather than the supply, using strategic communication and social marketing operations.
• We’ll help you to research targets both nationally and internationally, and to identify potential shares of the global market.
• We’ll help you rethink the promotional and marketing strategy for your food and wine products, from extra virgin olive oil to locally produced wine, to become part of the key gourmet brand “Made in Molise”.
• We’ll support you in the creation of your entrepreneurial dream, helping you to make the most of your time and work. We’ll focus on your business identity, products and services, and market them in multiple languages. We’ll also propose original marketing tools, such as movie trailers.
• We’ll offer you a strategic consulting service for the promotion of your brand online and offline, with the best communication tools on the web (e-commerce websites) and online marketing (search engine positioning, social media and advertising).
• We’ll help you to create a dialogue with your target groups through the management of interactions on social networks, and create the right call-to-actions to gain new users.
Molise doesn’t exist… but it resists!!
Strategies for promotion
This platform is a multiservice, multi-lingual e-commerce platform, which offers the opportunity to interact with users who are looking for user-friendly graphics and online support services. It’s an excellent showcase for all users looking to offer new experiences in different fields, including food, sports and team building activities.
This section is for multi-disciplinary travel experiences.
It’s a collection of tourist experiences presented through storytelling, videos, trailers and photographic material designed to have an emotional impact.
This is an area dedicated to the world of hospitality, with a selection of excellent accommodation – some of the best hotels in Italy – specially selected for its high quality.
An online store for the sale of select gourmet products – the best local wine and food.
A video blog section, showcasing the most exciting bands on the Molise music scene. This is the soundtrack to the project, reinforcing the brand identity.
• To business owners or operators who want to attract more tourists.
• To travel agencies, tour operators and tour guides who want to organize trips in Molise.
• To local producers and farmers who want to enter the world of national and international exports.
• To creative individuals with new ideas for the development of their business, or proposals for tours and new experiences.
• To entrepreneurs with innovative projects and start-ups.
Joining “I Viaggi dell’Origano” allows you participate in a network of professionals who are able to adapt to the changing tourism industry.
If you want to work with us and be part of the project, contact us with no obligation. We’ll find the best way to work together.
People who always support and sustain our good work
Our institutional partners who believe in our ideas
Special mention to Comune di Bonefro